Yips Drivers Of Globalisation
The drivers of globalisation 7. The drivers of globalisation 8. YIPS-GLOBALIZATION-DRIVERS Swapnil Saurav. The globalization of markets. Yip s Globalization Drivers. Globalization Drivers: Yip s Framework Developed by George Yip. Yips Globalization Drivers.
YIPS-GLOBALIZATION-DRIVERS • 1. 25 May 09 International Business - Yip's Globalisation Drivers • Yip’s Globalisation Drivers Team 6 Sachin Arun KA Balaji Swapnil Arobinda • 25 May 09 International Business - Yip's Globalisation Drivers International Business Terms International companies: Importers and exporters; have no investment outside of their home country. Multinational companies: Have investment in other countries; More focused on adapting their products and service to each local market. Global companies: Have invested and are present in many countries; They market their products through the use of the same coordinated image/brand in all markets.
Major Drivers Of Globalization
Transnational companies: More complex organizations. They have invested in foreign operations; have Decentralized decision-making, R&D and marketing powers to each individual foreign market.
• 25 May 09 International Business - Yip's Globalisation Drivers Introduction George Yip (1992) To know the degree of Globalisation within an industry, analyse 4 Main Categories of Drivers 1. Market Globalisation Drivers 2. Cost Globalisation Drivers 3.